Brand Questionnaire Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.Name * what or choose Email *Company *Who are you? *If someone asked you what your business was, answer them in 2 sentences or less.What do you do? *Think of this as an elevator pitch: You're on the 10th floor. You meet someone and begin to chat. As you both enter the elevator towards the ground floor (which will only take about 20-30 seconds to reach), the individual asks you what you do for a living. You have 20 seconds to "bring home" what it is that you do. The technical information goes away for now. All that's left is the bare value that you and your organization provide. Example: What do I do? I help organizations clarify and convey who they are and what they bring to the marketplace.Why do you do what you do? *How do you do what you do? *Following up from the previous "Elevator Pitch", how do you go about providing the value you bring? What methods, tools, systems, or disciplines do you use?Does your organization or company have a mission statement? *Following up from the previous "Elevator Pitch", how do you go about providing the value you bring? What methods, tools, systems, or disciplines do you use?How accurately does your mission statement reflect what your business or organization is doing now?Not at all.Somewhat.Moderately Well.Perfectly.What does your company or organization provide that is different or better than any other company, project, organization, or initiative?Define your target audience.Describe your sought after client/participant with as many specific details as possible. What are the top 2 goals or objectives your organization is focusing on over the next 3-5 years?What is the number one factor in keeping you from reaching your goals?Why is your company or organization needed?If your company or organization had to "close its doors" or cease business operations, what would be the first thing people would miss?What main message do you want to relay to your target market?How will your target audience hear your message? What mechanisms and media are you willing/planning to use?How do you know when your company or organization is successful? How do you quantify success?What are your organization's guiding values or principles?Some key questions to zero in on your organization's values: What is MOST important to your organization? How do you measure success? At the end of the day, what defines your organization? What characteristics do you want to be known for? When faced with difficult decisions, what matters most? What aspirations or fundamentals trump everything else? What qualities are you looking for when you make a new hire? What deficiencies would cause someone to be fired?Complete this sentence: There would be no point staying in this business if we're not able to...If you could choose the one thought that an audience would have after experiencing any aspect of your brand, what would it be? Submit
