Piedmont Christian School

With more and more families considering alternatives to public school, small and medium-sized private schools have a significant opportunity to prove their value to parents. Piedmont Christian School is in such a situation. Situated near the center of one of the fastest growing counties in Virginia, PCS has provided Bible-centric education for families for decades. In 2024, they rebranded their sports teams and mascot and then contacted me to look at retooling the main scholastic identity. The school’s principal mentioned the need to have the school’s new identity present well with the athletic identity. After studying their vision documents, I discovered common themes being repeated. I symbolized each of these themes and gave three different style possibilities. I chose a modern angular serif-styled font to help pair with the sports identity and intentionally shaped the elements within the shield with the same curves within the wildcat’s paw print. What resulted was a modern, trustworthy brand mark that plays nicely alongside PCS’s sports profile.